New York Post: Naples becoming Florida’s ultimate quiet luxury capital — as more younger execs swarm town

”We enjoy the same type of weather and all the benefits of being this far south in Florida, but it is much quieter and just a different way of life,” Prebish says. “I can say with confidence that … we are right on par with the most wealthy areas of the nation.” - Richard G. Prebish II of Campbell and Prebish at William Raveis

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“As the wealth increases, so does their desire for privacy,” explains the agent. “And in fact, that privacy becomes more valuable than the status. Many of the people that I deal with don’t want anyone to know who they are, don’t want anyone to realize what they may have purchased.” - Richard G. Prebish II of Campbell and Prebish at William Raveis

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“The idea is to escape to Naples, enjoy the privacy, enjoy the peace and quiet, and then also be able to create some authentic relationships.” - Richard G. Prebish II of Campbell and Prebish at William Raveis

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“The buildings by way of [zoning] code are restricted to the lower heights, so you just don’t have that cavernous, or concrete jungle feeling that you might feel in any big city,” says Prebish.

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“I’ve traveled the country,” says Prebish, “and I have yet to find anywhere that’s even remotely close to Naples.”

Asking prices in Naples skew toward the high end, with the typical mid-luxury home starting at $6.3 million, while ultra-premium properties start at nearly $15 million.

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Quotes and excerpts from: "Naples becoming Florida's ultimate quiet luxury capital - as more younger execs swarm town." New York Post published June 20, 2026 by Snejana Farberov